Emprendedoras
A founder-led community brand built from zero to connect women entrepreneurs with practical marketing knowledge, digital tools and peers.
Build the community idea before building its visual language.
01 / Problem
What the identity needed to resolve.
- 01
Create a community with a clear purpose and recognizable presence from the ground up.
- 02
Express leadership, belonging and practical support without generic empowerment language.
02 / Strategic decisions
The system follows the reasoning. These are the choices that gave the work its direction.
- [1]
Define mission, vision and values before beginning visual execution.
- [2]
Create a recognizable pink-and-gray identity with modular iconography.
- [3]
Treat the website as a practical community and resource platform, not a promotional brochure.
03 / Delivered
- Mission, vision and values
- Identity and logo system
- Content and community system
- Website strategy and copy
- Responsive design and development
Evidence, without invented metrics
The longevity of the identity, its breadth of applications and the functioning website/community ecosystem are the available qualitative evidence.
Credits
Photography supplied by the organization, participating clients and community members. Stock photography: Unsplash. Brand strategy, identity, community direction, copy, UX/UI and web by Alethia Briones.