Liz Mendívil
A brand and website system for an established humanistic psychotherapist and speaker, designed to carry her existing authority and warmth into one coherent public presence.
The premise
The goal was not to invent a new Liz. It was to make the maturity, warmth and range of her established work visible as one system.
01 / Problem
What the identity needed to resolve.
- 01
Modernize an established personal brand without losing recognition, authority or warmth.
- 02
Unify psychotherapy, speaking and thought leadership within one digital experience.
02 / Strategic decisions
The system follows the reasoning. These are the choices that gave the work its direction.
- [1]
Build from the reputation that already existed instead of treating the project as a clean slate.
- [2]
Pair an elegant wordmark with a dynamic signature mark to create a flexible personal-brand system.
- [3]
Structure the website around services, speaking and thought leadership.
System principle
Recognition stays. Expression expands.
The wordmark protects elegance and legibility. The signature mark introduces energy and authorship. Together they support services, speaking and thought leadership without forcing one rigid tone.
Digital logic
One website, three ways to understand the practice.
- 01Services
A direct path for people looking for professional support.
- 02Speaking
A distinct route for organizations and event collaborators.
- 03Thought leadership
Content that extends recognition and communicates Liz’s point of view.
03 / Delivered
- Positioning and messaging
- Wordmark and signature mark
- Visual and social-content system
- Website information architecture and copy
- Responsive design and development
Evidence, without invented metrics
The launched website and complete identity system provide qualitative evidence of a coherent brand across identity, messaging, content and web.
Credits
Photography supplied by Liz Mendívil. Stock photography: Unsplash. Strategy, identity, copy, UX/UI and web by Alethia Briones.